There are only a handful of sporting events that can truly be described as an unforgettable travel experience, and the Super Bowl is certainly at the top of that short list. So instead of watching the Super Bowl at home, maybe it’s time for you to experience it in person with a Super Bowl XLIII travel package complete with Super Bowl game tickets and Tampa Bay area hotel accommodations for the big game at Raymond James Stadium on February 3, 2009 in Tampa Bay, Florida. Premiere Sports Travel has a variety of Super Bowl travel packages available for you to pick from right now.
Many people are surprised to hear that the first Super Bowl (which wasn’t even called the Super Bowl at the time) was not a sell out. Super Bowl tickets for that game, in which Bart Starr and the NFL Green Bay Packers defeated the Kansas City Chiefs 35-10, cost just $12. You can bet they are a bit more expensive now and infinitely more difficult to find. But if you get your Super Bowl travel package from Premiere Sports Travel, you can be assured of getting Super Bowl tickets and a Super Bowl hotel room. All you need to worry about is enjoying the big game and all the festivities that surround the world’s biggest sports event.
Over the years the Super Bowl has more than lived up to the hype with some amazing play on the gridiron. It’s hard to forget Joe Montana’s last-minute drive to capture Super Bowl XXIII or Tennessee Titans receiver Kevin Dyson coming up a yard short in Super Bowl XXXIV, giving the title to the St. Louis Rams. Then there is Joe Namath’s remarkable upset with the Jets beating the Colts in Super Bowl III, and fans of the kicking game will never forget Scott Norwood’s kick going wide right in Super Bowl XXV or Adam Vinatieri’s kick with seven seconds left to give the Patriots another Super Bowl title. Don’t miss your chance to see history - get your Super Bowl hotel room and ticket packages today!
Tuesday, February 26, 2008
Tuesday, February 5, 2008
Get ready Peyton, Eli's coming
Eli Manning followed brother Peyton's path to the Super Bowl victory. Now he's poised to follow his off-field endorsement success too.
Those rare sports fans who think there aren't enough Mannings in commercials can take heart. Peyton's little brother Eli is likely about to be Madison Avenue's new go-to guy.
Peyton Manning was already at the top of the endorsement game when he showed up at last year's Super Bowl, pulling down $11 million from sponsors ranging from MasterCard (MA) and Sprint Nextel (S, Fortune 500) to Reebok and PepsiCo's (PEP, Fortune 500) Gatorade, according to an estimate at that time from Sports
Illustrated. He's added about $2 million to that total since he won the big game and its MVP award.
But Peyton and his Indianapolis Colts made an early and unexpected exit from this year's playoffs, while brother Eli's New York Giants have pulled off one of the biggest upsets in Super Bowl history to deny the New England Patriots a perfect season. And Eli now has a Super Bowl MVP award to go along with his brother's.
Now, advertising and athlete endorsement experts say the younger Manning is almost certain to show up in a ton of new spots in the next year, catapulting Eli into the top echelon of athlete endorsers.
"I'd say a Super Bowl ring is worth another $3 million to $5 million in national spots," said Bob Dorfman, executive creative director at Baker Street Partners, and author of the Sports Marketers' Scouting Report.
Big brother's hand-me-downs. To date, most of Eli's commercial appearances have been in supporting roles in spots where his brother is a star -- such as a recent spot for Kraft Foods' (KFT) Oreos or satellite television provider DirecTV (DTV, Fortune 500).
Henry Schafer, executive vice president of Marketing Evaluations, which does the Q-score ratings used by sponsors to judge an endorser's appeal, said just getting included in more of Peyton's spots could give Eli an enviable lineup of sponsors.
"I think that will certainly become more a serious consideration for many sponsors," said Schafer. "Two Mannings may be better than one."
Most experts say that even with his own Super Bowl win, Eli has got a long way to go to develop the same on-camera personality that his brother enjoys. It's that acting skill that helped make Peyton Manning a hot property with advertisers, even when he was still suffering from the Can't-Win-The-Big-One label that normally would be a significant drag on an athlete's endorsement potential.
"What would certainly help is if Eli took the off season taking some charisma lessons from Peyton," said Dorfman.
Where everybody knows his name. Still, Eli went into the game with an enviable level of familiarity, which is one of the top attributes that advertisers value. The Marketing Evaluation survey found he was already familiar to 75% of sports fans surveyed.
That puts him just narrowly behind New England Patriots quarterback Tom Brady, who is known by 77% of fans. Just brother Peyton, at 82%, and the Packers' Brett Favre also top Eli in familiarity among team sport athletes. And only Tiger Woods and NASCAR's top drivers come in higher overall.
That level of familiarity is only likely to climb higher after Eli was at the center of a game that rang up huge viewership on News Corp.'s (NWS, Fortune 500) Fox network.
Initial ratings from Nielsen Media Research showed television ratings up 6 percent from a year ago, giving the game the chance to be the most-watched Super Bowl of all time, topping the 94.1 million people who tuned into the Dallas-Pittsburgh game in 1996, and the second most-watched television program of any kind in history, behind only the farewell episode of M*A*S*H in 1983.
Darin David, account director for The Marketing Arm, which helps negotiate endorsement deals between sponsors and celebrities, said familiarity is something that advertisers will look to tap into, especially if they can't afford brother Peyton.
"He's already pretty high on the food chain," said David. He points out that in name recognition and appeal, Eli went into the big game ahead of Pittsburgh Steeler quarterback Ben Roethlisberger, who had won the Super Bowl two years earlier.
"He clearly wouldn't be this highly ranked if not for the Manning name," said David ahead of Sunday's game.
"That all comes into play."
Sure, nobody is rushing to crown the younger Manning as Broadway Eli, even after he pulled off the biggest Super Bowl upset since the Jets beat the Baltimore Colts in 1969. But get ready to see more of Eli in commercials than we did of Joe Namath in his heyday.
Those rare sports fans who think there aren't enough Mannings in commercials can take heart. Peyton's little brother Eli is likely about to be Madison Avenue's new go-to guy.
Peyton Manning was already at the top of the endorsement game when he showed up at last year's Super Bowl, pulling down $11 million from sponsors ranging from MasterCard (MA) and Sprint Nextel (S, Fortune 500) to Reebok and PepsiCo's (PEP, Fortune 500) Gatorade, according to an estimate at that time from Sports
Illustrated. He's added about $2 million to that total since he won the big game and its MVP award.
But Peyton and his Indianapolis Colts made an early and unexpected exit from this year's playoffs, while brother Eli's New York Giants have pulled off one of the biggest upsets in Super Bowl history to deny the New England Patriots a perfect season. And Eli now has a Super Bowl MVP award to go along with his brother's.
Now, advertising and athlete endorsement experts say the younger Manning is almost certain to show up in a ton of new spots in the next year, catapulting Eli into the top echelon of athlete endorsers.
"I'd say a Super Bowl ring is worth another $3 million to $5 million in national spots," said Bob Dorfman, executive creative director at Baker Street Partners, and author of the Sports Marketers' Scouting Report.
Big brother's hand-me-downs. To date, most of Eli's commercial appearances have been in supporting roles in spots where his brother is a star -- such as a recent spot for Kraft Foods' (KFT) Oreos or satellite television provider DirecTV (DTV, Fortune 500).
Henry Schafer, executive vice president of Marketing Evaluations, which does the Q-score ratings used by sponsors to judge an endorser's appeal, said just getting included in more of Peyton's spots could give Eli an enviable lineup of sponsors.
"I think that will certainly become more a serious consideration for many sponsors," said Schafer. "Two Mannings may be better than one."
Most experts say that even with his own Super Bowl win, Eli has got a long way to go to develop the same on-camera personality that his brother enjoys. It's that acting skill that helped make Peyton Manning a hot property with advertisers, even when he was still suffering from the Can't-Win-The-Big-One label that normally would be a significant drag on an athlete's endorsement potential.
"What would certainly help is if Eli took the off season taking some charisma lessons from Peyton," said Dorfman.
Where everybody knows his name. Still, Eli went into the game with an enviable level of familiarity, which is one of the top attributes that advertisers value. The Marketing Evaluation survey found he was already familiar to 75% of sports fans surveyed.
That puts him just narrowly behind New England Patriots quarterback Tom Brady, who is known by 77% of fans. Just brother Peyton, at 82%, and the Packers' Brett Favre also top Eli in familiarity among team sport athletes. And only Tiger Woods and NASCAR's top drivers come in higher overall.
That level of familiarity is only likely to climb higher after Eli was at the center of a game that rang up huge viewership on News Corp.'s (NWS, Fortune 500) Fox network.
Initial ratings from Nielsen Media Research showed television ratings up 6 percent from a year ago, giving the game the chance to be the most-watched Super Bowl of all time, topping the 94.1 million people who tuned into the Dallas-Pittsburgh game in 1996, and the second most-watched television program of any kind in history, behind only the farewell episode of M*A*S*H in 1983.
Darin David, account director for The Marketing Arm, which helps negotiate endorsement deals between sponsors and celebrities, said familiarity is something that advertisers will look to tap into, especially if they can't afford brother Peyton.
"He's already pretty high on the food chain," said David. He points out that in name recognition and appeal, Eli went into the big game ahead of Pittsburgh Steeler quarterback Ben Roethlisberger, who had won the Super Bowl two years earlier.
"He clearly wouldn't be this highly ranked if not for the Manning name," said David ahead of Sunday's game.
"That all comes into play."
Sure, nobody is rushing to crown the younger Manning as Broadway Eli, even after he pulled off the biggest Super Bowl upset since the Jets beat the Baltimore Colts in 1969. But get ready to see more of Eli in commercials than we did of Joe Namath in his heyday.
Sunday, February 3, 2008
Super Bowl XLII - Kick Off!
Goodell defends destroying evidence in Spygate scandal.
PHOENIX, Ariz. -- In the face of congressional pressure over destroying evidence from the Spygate scandal, NFL commissioner Roger Goodell defended his actions Friday.
Goodell also said he'd be willing to meet with Sen. Arlen Specter, who sent a letter to the commissioner the previous day asking why tapes shot by the New England Patriots in the cheating scandal were destroyed.
"The reason I destroyed the tapes is they were totally consistent with what the team told me," Goodell said during his State of the NFL speech. "It was the appropriate thing to do and I think it sent a message.
"The actual effectiveness of taping and taking of signals from opponents - it is something done widely in many sports. I think it probably had limited, if any effect, on the outcome of games.
"That doesn't change my perspectve on violating rules and the need to be punished."
NFL security confiscated a video camera and tape from a Patriots employee during New England's 38-14 victory over the New York Jets in the season opener. The employee was accused of aiming his camera at the Jets' defensive coaches as they signaled to players on the field.
Goodell fined Belichick $500,000 and docked the team $250,000 and a first-round draft pick. It was the biggest fine ever for a coach and the first time in NFL history a first-round draft pick has been confiscated as a penalty.
Goodell said there were six tapes, some from 2007 preseason games and the rest from 2006. Another reason he destroyed them was one tape was leaked to the media just after the Patriots-Jets game.
"We wanted to take and destroy that information," he said. "They may have collected it within the rules, but we couldn't determine that. So we felt that it should be destroyed."
Specter, the top Republican on the Senate Judiciary Committee, said the issue could put the league's antitrust exemption at risk.
The matter may not compare to the CIA's destruction of interrogation tapes, Specter said in a Capitol Hill news conference, but the Pennsylvania senator added, "I do believe that it is a matter of importance. It's not going to displace the stimulus package or the Iraq war, but I think the integrity of football is very important, and I think the National Football League has a special duty to the American people - and further the Congress - because they have an antitrust exemption."
Goodell was asked a half-dozen times about elements of the scandal, which has touched a nerve with nearly everyone who follows the NFL -- particularly with the Patriots at 18-0 and on the verge of the first unbeaten season since 1972.
more...http://www.nfl.com/superbowl/story?id=09000d5d8066c8af&template=with-video&confirm=true
PHOENIX, Ariz. -- In the face of congressional pressure over destroying evidence from the Spygate scandal, NFL commissioner Roger Goodell defended his actions Friday.
Goodell also said he'd be willing to meet with Sen. Arlen Specter, who sent a letter to the commissioner the previous day asking why tapes shot by the New England Patriots in the cheating scandal were destroyed.
"The reason I destroyed the tapes is they were totally consistent with what the team told me," Goodell said during his State of the NFL speech. "It was the appropriate thing to do and I think it sent a message.
"The actual effectiveness of taping and taking of signals from opponents - it is something done widely in many sports. I think it probably had limited, if any effect, on the outcome of games.
"That doesn't change my perspectve on violating rules and the need to be punished."
NFL security confiscated a video camera and tape from a Patriots employee during New England's 38-14 victory over the New York Jets in the season opener. The employee was accused of aiming his camera at the Jets' defensive coaches as they signaled to players on the field.
Goodell fined Belichick $500,000 and docked the team $250,000 and a first-round draft pick. It was the biggest fine ever for a coach and the first time in NFL history a first-round draft pick has been confiscated as a penalty.
Goodell said there were six tapes, some from 2007 preseason games and the rest from 2006. Another reason he destroyed them was one tape was leaked to the media just after the Patriots-Jets game.
"We wanted to take and destroy that information," he said. "They may have collected it within the rules, but we couldn't determine that. So we felt that it should be destroyed."
Specter, the top Republican on the Senate Judiciary Committee, said the issue could put the league's antitrust exemption at risk.
The matter may not compare to the CIA's destruction of interrogation tapes, Specter said in a Capitol Hill news conference, but the Pennsylvania senator added, "I do believe that it is a matter of importance. It's not going to displace the stimulus package or the Iraq war, but I think the integrity of football is very important, and I think the National Football League has a special duty to the American people - and further the Congress - because they have an antitrust exemption."
Goodell was asked a half-dozen times about elements of the scandal, which has touched a nerve with nearly everyone who follows the NFL -- particularly with the Patriots at 18-0 and on the verge of the first unbeaten season since 1972.
more...http://www.nfl.com/superbowl/story?id=09000d5d8066c8af&template=with-video&confirm=true
Subscribe to:
Posts (Atom)